Outfit builder for apparel brands

Your customers
buy items.Sell them outfits.

A live dressing room on your store. Shoppers build the look on a model, then add the whole thing to cart — built from the product photos you already have.

No photoshoot One script tag 2 weeks to live
$195
Live — swapping now
The problem

A product page sells
one thing at a time.

Your customer is looking at a single garment doing the hard work in their head — what would I wear this with, does it go with what I own, what does it actually look like on a body.

Most of them guess, buy one item, and leave. The outfit was always the thing they wanted. They just never got to see it.

The math

You already own
thousands of outfits.

Every top works with every bottom. That multiplication is already sitting in your catalog — your store just shows it one item at a time. Move the sliders to your numbers.

255
outfits your customers can't currently see
Capsule 300 · $18,000
what a product page shows — one item

Items grow in a line. Outfits grow by multiplication.

Live, not a mockup

Play with a real one.

This is a client's actual store running below. Swap tops, bottoms, hats and socks — every combination is a real SKU with live pricing and stock, and add-to-cart lands in their own checkout.

a client's dressing room — every look is a buyable product
Install

One tag.
Then you're done.

We host the whole thing. You drop one line on your product page and every product gets a see it styled button that opens the dressing room already wearing that piece. Nothing loads until it's clicked, so it costs you nothing in page speed.

<!-- Shopify / Liquid — one tag, done -->
<script src="https://dressingroomco.com/embed.js"
        data-variant="{{ product.selected_or_first_available_variant.id }}"></script>

<!-- Hydrogen / React — variant changes without a reload, so mount it yourself -->
useEffect(() => DressingRoom.mount({
  into: ref.current, variant: selectedVariant.id
}), [selectedVariant.id])
01

You send your store URL

That's genuinely it. We pull your products, prices and stock ourselves, then pick the capsule with you.

02

We build the room

Every garment rendered on one consistent model, every combination pre-built. Two weeks. You approve the looks before anything ships.

03

You paste one line

Or just link it from your nav, your bio, your email list. Your developer needs about fifteen minutes, and nothing installs into your theme.

What's inside

Built like a storefront,
not a widget.

Opens already wearing it

Click from any product page and the room loads with that exact variant on the model. No hunting.

Real cart, your checkout

Add the whole look at once. It lands in your normal Shopify cart with your normal stock and pricing.

Share-as-image cards

Shoppers save the look as a picture — the outfit, the names, the prices. It travels to group chats on its own.

Gift mode

Build a look and send it to someone who might buy it for them. Wishlists that actually reach the wallet.

Email capture

Shoppers save looks to come back to. You get the address and know exactly which outfit earned it.

Sold-out aware

Out-of-stock pieces are flagged live from your catalog, so nobody falls for a look they can't buy.

Surprise me

One tap builds a random look. It's the feature people press twenty times, and every press is another outfit seen.

Your picks, merchandised

Pin the combinations you want pushed. Your styling, front and centre, instead of whatever they stumble into.

You see what they built

Every look assembled, every add-to-cart, every share. Your best-performing outfit stops being a guess.

Pricing

Priced by how many
outfits you want.

A look is one top with one bottom. Hats, socks and shoes layer over every look at no extra cost — that part's free because it's cheap for us, and it makes the room feel three times bigger.

Capsule 150
$12k
up to 150 outfits
  • One model, fully rendered
  • Hats, socks and shoes included
  • Hosted, plus the embed tag
  • Real cart into your checkout
Most brands land here
Capsule 300
$18k
up to 300 outfits
  • Everything in 150
  • Share-as-image cards
  • Gift mode + email capture
  • Your picks, merchandised
Capsule 600
$26k
up to 600 outfits
  • Everything in 300
  • Full seasonal range
  • Priority build slot
  • Look-level reporting
5

The first five brands pay half.

We're new, and we'd rather say that than pretend otherwise. Five brands get half price — in exchange for a case study, a testimonial, and a look at your numbers once it's live. After that, this page says something different.

Add on
$2.5k
per extra 100 outfits
Add on
$6k
a second model, range re-rendered
Keep it current
$1.5k
per month — every drop added

Half to start, half when it goes live. The monthly is optional, three-month minimum, cancel with thirty days.

Before you ask

The honest answers.

Do we need a photoshoot?

No. We work from the product photos already on your site — flat-lays, packshots, fabric detail shots. If your catalog is only lifestyle imagery shot on models, we'll tell you before you pay rather than after.

Does it work with our store?

If you're on Shopify, yes — add-to-cart lands in your normal checkout with your normal stock. We host the room ourselves, so nothing gets installed into your theme and nothing we do can break your site.

How much does it slow our page down?

Nothing loads until someone clicks. The tag is a few kilobytes; the room itself only downloads once a shopper opens it.

What happens when we drop?

New products need new looks or the room goes stale. That's what the monthly is for — though you can also just buy another capsule when you need one. No lock-in either way.

Can you prove it increases sales?

Not yet, and we won't pretend otherwise — nobody has run this long enough to hand you a number. That's exactly why the first five brands pay half: you get the price, we get the data. If someone in this category shows you a conversion stat right now, ask them where it came from.

Start here

Want to see what yours would look like?

Send your store URL. We'll tell you how many outfits your catalog can make and what it would cost — usually the same day, and there's nothing to install to find out.

jake@dressingroomco.com